{"id":272,"date":"2020-07-15T07:31:57","date_gmt":"2020-07-15T05:31:57","guid":{"rendered":"https:\/\/livewp.site\/wp\/md\/ewebot\/portfolio\/social-engagement\/"},"modified":"2023-12-16T22:47:48","modified_gmt":"2023-12-16T21:47:48","slug":"marketing-campaign","status":"publish","type":"portfolio","link":"https:\/\/tabasco.pl\/en\/portfolio\/marketing-campaign\/","title":{"rendered":"Marketing Campaigns"},"content":{"rendered":"\t\t
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Kampania Google Display Network (GDN) dla dysk\u00f3w dla graczy z serii WD_BLACK<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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10 r\u00f3\u017cnych kampanii banerowych<\/b> o zr\u00f3\u017cnicowanych tre\u015bciach by\u0142o jednocze\u015bnie prowadzonych na docelowych serwisach o tematyce technicznej, gamingowej, gad\u017cetowej i fotograficznej. Po klikni\u0119ciu u\u017cytkownik by\u0142 przenoszony na landing page, gdzie m\u00f3g\u0142 si\u0119 zapozna\u0107 z cechami wyr\u00f3\u017cniaj\u0105cymi produkty, wybra\u0107 model i przej\u015b\u0107 do ofert w sklepach online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Cele kampanii<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0<\/i><\/a>\u00a0<\/span>Przekierowanie u\u017cytkownika na landing page produkt\u00f3w z serii WD_BLACK, a nast\u0119pnie do wybranych sklep\u00f3w online. Liczba przej\u015b\u0107 do sklep\u00f3w by\u0142a wyra\u017cona w warto\u015bci bezwzgl\u0119dnej, procentowej (w stosunku do wszystkich sesji na landing page),

\u00a0<\/i><\/a>\u00a0<\/span>Zainteresowanie u\u017cytkownik\u00f3w produktem, oceniane wed\u0142ug kryteri\u00f3w: czas trwania sesji, liczba interakcji na stronie (uruchomienie filmu, zak\u0142adki, itp.),

<\/span>\u00a0<\/i><\/a>\u00a0<\/span>Pozyskanie bazy IP u\u017cytkownik\u00f3w, kt\u00f3rzy klikn\u0105 w landing page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Efekty (czas trwania kampanii: 2 miesi\u0105ce)<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00a0<\/i><\/a>\u00a0Zasi\u0119g\u00a0<\/span>kampanii banerowej w\u015br\u00f3d u\u017cytkownik\u00f3w Internetu z grupy gracze osi\u0105gn\u0105\u0142 1 mln UU<\/b>,<\/p>

\u00a0<\/i><\/a>\u00a0\u015aredni czas pozostawania na landing page wyni\u00f3s\u0142 3,5 minuty<\/b>,<\/p>

\u00a0<\/i><\/a>\u00a0Konwersja (klikni\u0119cie w link z landing page do karty produktu w sklepie online) wynios\u0142a 13%<\/b>, co prze\u0142o\u017cy\u0142o si\u0119 na koszt 2 z\u0142 za osob\u0119<\/b>,<\/p>

\u00a0<\/i><\/a>\u00a0W wyniku kampanii GDN pozyskali\u015bmy w sklepach online 1 500 nowych klient\u00f3w<\/b> zainteresowanych produktami premium WD_BLACK.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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W ramach kampanii byli\u015bmy odpowiedzialni za:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00a0<\/i><\/a>\u00a0<\/span>Okre\u015blenie grup odbiorc\u00f3w poszczeg\u00f3lnych modeli dysk\u00f3w WD_BLACK i wyb\u00f3r serwis\u00f3w, na kt\u00f3rych wy\u015bwietlane by\u0142y banery,

\u00a0<\/i><\/a>\u00a0<\/span>Dostosowanie tre\u015bci reklam i przygotowanie kilkudziesi\u0119ciu format\u00f3w baner\u00f3w,

\u00a0<\/i><\/a>\u00a0<\/span><\/span>Wykonanie landing page\u2019a z bezpo\u015brednim przekierowaniem do wybranych sklep\u00f3w online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Kampania Google Display Network (GDN) dla dysk\u00f3w dla graczy z serii WD_BLACK 10 r\u00f3\u017cnych kampanii banerowych o zr\u00f3\u017cnicowanych tre\u015bciach by\u0142o jednocze\u015bnie prowadzonych na docelowych serwisach o tematyce technicznej, gamingowej, gad\u017cetowej i fotograficznej. Po klikni\u0119ciu u\u017cytkownik by\u0142 przenoszony na landing page, gdzie m\u00f3g\u0142 si\u0119 zapozna\u0107 z cechami wyr\u00f3\u017cniaj\u0105cymi produkty, wybra\u0107 model i przej\u015b\u0107 do ofert w […]<\/p>\n","protected":false},"author":1,"featured_media":1049,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[],"portfolio_tag":[],"class_list":["post-272","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nMarketing Campaigns - Tabasco<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tabasco.pl\/en\/portfolio\/marketing-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Campaigns\" \/>\n<meta property=\"og:description\" content=\"Kampania Google Display Network (GDN) dla dysk\u00f3w dla graczy z serii WD_BLACK 10 r\u00f3\u017cnych kampanii banerowych o zr\u00f3\u017cnicowanych tre\u015bciach by\u0142o jednocze\u015bnie prowadzonych na docelowych serwisach o tematyce technicznej, gamingowej, gad\u017cetowej i fotograficznej. 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