Launch of Profoto C1/C1 Plus mobile photographic lamp
For a distributor of Profoto products, we ran a publicity campaign announcing a new smartphone photo lamp on the Internet, in photographic media and lifestyle magazines.
Effects
As a result of our activities in cooperation with journalists, the following were published in the media 20 articles describing the new product on services highly positioned in search engines.
The total reach of information about the premiere Profoto lamp exceeded 10 million UUs.
The high effectiveness of the communication was confirmed by the keen interest of journalists and photographers - a "side effect" of the press release was creating 9 device reviews and tests - primarily in photo, mobile and Apple media.
Publications have appeared in, among others: Fotoblogia.pl, Fotopolis.pl, Optyczne.pl, Fotomaniak.pl, Spidersweb.pl, Antyweb.pl, iMagazine.pl, MyApple.pl, Appleworld.pl, Applemobile.pl, MójMac.pl, NTinteria.pl, Telepolis.pl, Benchmark.pl
As part of the project:
press materials preparation: press releases were personalized according to the media topics,
selectionof key media: gadget, lifestyle, mobile, Apple and photography,
individual mailing to journalists,
phone interviews with opinion editors,
prepare scenarios of mobile lamp usage for different users, which were published on photo, gadget and travel websites,
interviews and product demonstration "live" to photographers with their own blogs and social media.
