Thule Shine premiere - presentation of the new stroller and meeting with friends of the brand
In the glare of spring sunshine, the Warsaw conference center B'Fort hosted a meeting of Thule company, which not only officially presented the new model of city stroller, but also introduced its portfolio of products for active parents. The event was organized for Thule ambassadors, bloggers, parenting media representatives and company partners. We opted for a relaxed meeting formula and authentic user stories instead of typical marketing presentations and technical descriptions.
The meeting began with a welcome and introduction of the guests, followed by a brief discussion of the premiere stroller, its advantages and comfort for both children and caregivers. During this speech the safety of the youngest passengers was also emphasized, which is an absolute priority for the Thule brand.
Afterwards it was time for the presentation of other baby carriages from Thule offer - organized chronologically, as the products were introduced to the market in successive years. What is important, the baby carriages were not presented by sales or marketing people - the floor was given to actual users of the products, who could share their real-life experiences of using them on a daily basis.
It was started by Dorota Czaja, an actor and dancer, who talked about Thule Chariot - a multifunctional trailer/sports wagon, with which a parent and child can enjoy 4 different activities all year round - running, cycling, skiing and walking.
Małgorzata Socha, an actress, explained that Thule Urban Glide 2 is a handy, manoeuvrable and easy to steer stroller, which will prove useful not only in the park during a walk, but also during holiday trips or mountain hikes. Marcin Fabiszewski, traithlonist and coach, who proves that you don't have to give up your passion to spend time with your children, talked about Thule Glide 2 - a typically sporty stroller designed for professional runners, among others.
The co-founder of Ourlittleadventure blog - Mariusz Zielonka - talked about Thule Sleek stroller as a perfect solution for his three children and parents who plan to have more children. This model allows you to carry three children at once, and the possibility of mounting both the stroller and the carrycot makes it a solution for a toddler and a teenager at the same time.
Magda and Jacek Zbieraj, authors of family travel blog Zbierajsie.pl talked about why their travel companion is often the Thule Spring. They appreciate its compact design, quick and easy folding, as well as the possibility to take it outside the city.
At the end of this part of the program Justyna and Mateusz Czekalski - parents who professionally deal with photography and after hours run a parenting profile Najwyższapora on Instagram - gave their speech. Young parents admitted that the latest model of Thule stroller from the first days of their son's life was useful not only during the first walks, but also while moving around the city. They both admitted that it is comfortable and spacious, but on the other hand very compact. This part of the meeting was summed up by the moderator Filip Chajzer, who also uses Thule products from different categories, which allowed him to generously - and interestingly! - to share interesting facts and experiences from their use.
The second part consisted of lunch and casual conversations about products and upcoming launches. The representatives of the Polish Thule branch were available for the guests: Patryk Wasiak, Bartosz Matroszyło, Edyta Białek and Artur Krysiak, who with pleasure discussed every product in theory and practice and answered every question, even the most detailed ones.
Our role was to invite guests - bloggers, media representatives, but also ambassadors. We were responsible for the course of the whole event, and we made sure that each of the guests felt comfortable and left the meeting satisfied. We are proud to say that we managed to create a familiar and relaxed atmosphere that made all participants leave B'Fort with smiles.