Popularizing Thule Chariot bike trailers through ambassadors and influencers
Long-term cooperation (3 years) with well-known actors, athletes and journalists was aimed at using the high reach of their Facebook and Instagram profiles to showcase and promote Thule Chariot products - multifunctional sports trailers for active families.
Effects
During the three years of the project we have arranged dozens of Thule Chariot presentations on social media profiles of famous people. Among others, Dorota Czaja, Filip Chajzer, sisters Milena and Ilona Krawczynskie (ADiHD Sisters), Agnieszka Sienkiewicz, Malgorzata Socha, Anna Starmach and Anna Rogowska presented their impressions from using Thule trailers on their social media channels.
The reach of posts in which ambassadors and influencers featured Thule Chariot trailers exceeded 5 million users.
Most collaborations were done on a barter basis, based on observing the lives of selected individuals in the media and responding when the need for a modern, multi-functional sports trailer arose.
