Olympus OM-D E-M10 IIIS Photo Kit Sale on social media of popular bloggers
Olympus approached us with a need to support the sale of photography kit - OM-D E-M10 IIIS with 45mm f1.8 lens for professionals and ambitious amateur photographers.
Effects
The effects of the action in the form of ROI exceeded all expectations. Within 4 days the number of sold sets almost doubled the assumptions of the action. Posts presenting the equipment and its advantages reached over 250,000 blog readers and observers on Facebook and Instagram, positively influencing the brand image, awareness of its products and their advantages. Fans enthusiastically welcomed the action - under the AniaMaluje post on Instagram gathered 6,756 likes and 184 comments were gathered. Sales support was therefore not the only achievement of this commercial collaboration.
Summary of actions taken
The idea of the sales action was based on the cooperation with two bloggers (Aniamaluje.com and Pigout.pl), who, due to the topics discussed and their experiences, could objectively present the equipment and its advantages to their audience.
Piotr - author of the blog Pigout published an extensive article detailing his "switch" from shooting with a smartphone to the next level, using the OM-D E-M10 IIIS.
AniaMaluje prepared a post and Instastories series on her Instagram (141k followers).
All content contained links and discount codes, allowing fans to buy equipment at attractive prices. The action lasted 4 days.
