Google Display Network (GDN) Campaign for WD_BLACK Series Gaming Drives
10 different banner campaigns were carried out simultaneously on targeted websites about technology, gaming, gadgets and photography. Upon clicking, the user was taken to a landing page where they could learn about the products' distinguishing features, select a model, and navigate to online store offers.
Campaign objectives
Redirected users to a landing page of WD_BLACK products and then to selected online stores. The number of transitions to the stores was expressed as an absolute value, a percentage (relative to all sessions on the landing page),
User interest in the product, evaluated by criteria: session duration, number of interactions on the page (launching a video, bookmark, etc.),
Capture the IP database of users who click on the landing page.
Results (campaign duration: 2 months)
Banner campaign among Internet users from the gamers group achieved 1 million UU,
The average time of staying on the landing page was 3.5 minutes,
Conversion (clicks on link from landing page to product card in online store) was 13%which translated into the cost of 2 zł per person,
As a result of the GDN campaign, we acquired online 1,500 new customers interested in WD_BLACK premium products.
As part of the campaign, we were responsible for:
