Google Display Network (GDN) Campaign for WD_BLACK Series Gaming Drives
10 different banner campaigns were carried out simultaneously on targeted websites about technology, gaming, gadgets and photography. Upon clicking, the user was taken to a landing page where they could learn about the products' distinguishing features, select a model, and navigate to online store offers.
Redirected users to a landing page of WD_BLACK products and then to selected online stores. The number of transitions to the stores was expressed as an absolute value, a percentage (relative to all sessions on the landing page),
User interest in the product, evaluated by criteria: session duration, number of interactions on the page (launching a video, bookmark, etc.),
Capture the IP database of users who click on the landing page.
Results (campaign duration: 2 months)