We are launching a new brand OM SYSTEM
We proudly represent OM Digital Solutions GmbH in the media and provide PR and marketing support for the new OM SYSTEM brand. It should be added that the company took over the heritage of Olympus Corporation and from now on the photographic, sound and observation equipment will be produced under the new banner - OM SYSTEM.
All new products, so far released under the Olympus brand, will be signed with the new name and logo OM SYSTEM. As a PR agency we are, among others, responsible for media distribution of the new logo and informing the customers about the change of visual identity. Please visit our new website https://www.omsystem.com
According to a statement from OM Digital Solutions, OM SYSTEM brand products will continue the Olympus brand philosophy and provide photography lovers with innovative solutions and exciting experiences connected with capturing a moment in a picture, so that technology does not destroy its atmosphere by its imperfection.
We are already pleased to confirm that the first interchangeable lens camera is under developmentwhich will be branded with the OM System logo. The new model will be compatible with the Micro Four Thirds system standard, and the manufacturer promises that it will take photography to the next level by using computational photography, among other things.
We will soon provide the media with more information about the new camera, as well as provide journalists and influencers with the first samples for testing and review.
We run, in close cooperation with OM Digital Solutions, business profiles of the company and brand in Social Media channels. We encourage photography fans to observe OM SYSTEM brand profile on Facebook i profile @olympus_poland on Instagramwhere we publish posts and Instastories about product launches, inform about shopping opportunities and promotions, and respond to fans' questions and needs. In connection with the rebranding and launch campaign of the new brand we are developing actions and attractions that we will publish on FB and Instagram.
A presentation of the new brand can be seen below
The guardian of the OM System brand and products in our agency is Alicia Papadopolus, which is the main channel for news related to OM Digital Solutions, and will be happy to answer journalists' questions about the transformation and rebranding as well as current and upcoming products.