Media Relations
Launch of Profoto C1/C1 Plus mobile photographic lamp
For a distributor of Profoto products, we ran a publicity campaign announcing a new smartphone photo lamp on the Internet, in photographic media and lifestyle magazines.
Effects
As a result of our activities in cooperation with journalists, the following were published in the media 20 articles describing the new product on services highly positioned in search engines.
The total reach of information about the premiere Profoto lamp exceeded 10 million UUs.
The high effectiveness of the communication was confirmed by the keen interest of journalists and photographers - a "side effect" of the press release was creating 9 device reviews and tests - primarily in photo, mobile and Apple media.
Publications have appeared in, among others: Fotoblogia.pl, Fotopolis.pl, Optyczne.pl, Fotomaniak.pl, Spidersweb.pl, Antyweb.pl, iMagazine.pl, MyApple.pl, Appleworld.pl, Applemobile.pl, MójMac.pl, NTinteria.pl, Telepolis.pl, Benchmark.pl
As part of the project:
press materials preparation: press releases were personalized according to the media topics,
selectionof key media: gadget, lifestyle, mobile, Apple and photography,
individual mailing to journalists,
phone interviews with opinion editors,
prepare scenarios of mobile lamp usage for different users, which were published on photo, gadget and travel websites,
interviews and product demonstration "live" to photographers with their own blogs and social media.
Social Media
Running company and brand profiles on Facebook and Instagram
In 2010 we established WD Polska profile on Facebook, which is currently liked by over 3.5 million fans. Within 3 years we were Responsible for running paid social media advertising campaigns for WD and SanDisk, including investing a budget of approx. $8,000 per quarter, analytics and optimization of Facebook and Instagram ads.
To a similar extent we support Facebook and Instagram accounts of Olympus Poland.
Effects
With an advertising budgetwe can expand the community on Facebook and Instagram by 20-30% month to month and / or increase the reach from several dozen to even several hundred percent on a monthly basis. The right choice of audience groups and hashtags directly translates into a low cost of reach (CPC) - at under 10 cents.
As part of maintaining social media accounts for brands and companies, we specialize in:
setting up and moderating effective Facebook and Instagram ad campaigns that make a real impact on sales,
using the principles of Facebook and Instagram algorithms and tools/apps to increase the attractiveness of content,
conducting inclusive sales campaigns and campaigns aimed at increasing the reach of profiles,
communicating with followers: adding attractive content, engaging fans in the life of the brand,
proving a long-term calendar of post content on Facebook/Instagram and Instastories.
Influencer/Blogger Relations
Popularizing Thule Chariot bike trailers through ambassadors and influencers
Long-term cooperation (3 years) with well-known actors, athletes and journalists was aimed at using the high reach of their Facebook and Instagram profiles to showcase and promote Thule Chariot products - multifunctional sports trailers for active families.
Effects
During the three years of the project we have arranged dozens of Thule Chariot presentations on social media profiles of famous people. Among others, Dorota Czaja, Filip Chajzer, sisters Milena and Ilona Krawczynskie (ADiHD Sisters), Agnieszka Sienkiewicz, Malgorzata Socha, Anna Starmach and Anna Rogowska presented their impressions from using Thule trailers on their social media channels.
The reach of posts in which ambassadors and influencers featured Thule Chariot trailers exceeded 5 million users.
Most collaborations were done on a barter basis, based on observing the lives of selected individuals in the media and responding when the need for a modern, multi-functional sports trailer arose.
Sales Support
Olympus OM-D E-M10 IIIS Photo Kit Sale on social media of popular bloggers
Olympus approached us with a need to support the sale of photography kit - OM-D E-M10 IIIS with 45mm f1.8 lens for professionals and ambitious amateur photographers.
Effects
The effects of the action in the form of ROI exceeded all expectations. Within 4 days the number of sold sets almost doubled the assumptions of the action. Posts presenting the equipment and its advantages reached over 250,000 blog readers and observers on Facebook and Instagram, positively influencing the brand image, awareness of its products and their advantages. Fans enthusiastically welcomed the action - under the AniaMaluje post on Instagram gathered 6,756 likes and 184 comments were gathered. Sales support was therefore not the only achievement of this commercial collaboration.
Summary of actions taken
The idea of the sales action was based on the cooperation with two bloggers (Aniamaluje.com and Pigout.pl), who, due to the topics discussed and their experiences, could objectively present the equipment and its advantages to their audience.
Piotr - author of the blog Pigout published an extensive article detailing his "switch" from shooting with a smartphone to the next level, using the OM-D E-M10 IIIS.
AniaMaluje prepared a post and Instastories series on her Instagram (141k followers).
All content contained links and discount codes, allowing fans to buy equipment at attractive prices. The action lasted 4 days.
Marketing Campaigns
Google Display Network (GDN) Campaign for WD_BLACK Series Gaming Drives
10 different banner campaigns were carried out simultaneously on targeted websites about technology, gaming, gadgets and photography. Upon clicking, the user was taken to a landing page where they could learn about the products' distinguishing features, select a model, and navigate to online store offers.
Campaign objectives
Redirected users to a landing page of WD_BLACK products and then to selected online stores. The number of transitions to the stores was expressed as an absolute value, a percentage (relative to all sessions on the landing page),
User interest in the product, evaluated by criteria: session duration, number of interactions on the page (launching a video, bookmark, etc.),
Capture the IP database of users who click on the landing page.
Results (campaign duration: 2 months)
Banner campaign among Internet users from the gamers group achieved 1 million UU,
The average time of staying on the landing page was 3.5 minutes,
Conversion (clicks on link from landing page to product card in online store) was 13%which translated into the cost of 2 zł per person,
As a result of the GDN campaign, we acquired online 1,500 new customers interested in WD_BLACK premium products.
As part of the campaign, we were responsible for:
Events
THEX 23|24 - Thule Experience was Thule's first-ever prestigious event, where the Swedish manufacturer demonstrated all of its new products, while showing attendees how excellent racks, roof boxes, bicycle accessories, bags and other transportation solutions are designed, manufactured and tested. We had the pleasure of participating in this event, accompanied by a team of Polish journalists from 7 leading automotive, technology, bicycle and parenting media.
The trip to Sweden consisted of two key parts - a visit to the town of Hillerstorp in the Jönköping region, where Thule's oldest factory and the company's state-of-the-art product testing center are located. The company's guests had the opportunity to tour both facilities and talk to specialists responsible for the most diverse aspects of creating and testing products with the Thule logo.
The clou of the trip, however, was THEX 23|24 - Thule Experience - an official launch of Thule novelties organized in the unique Lokstallarna industrial facility in Malmo, where all Thule products being prepared for market launches were presented on a catwalk. They were shown in action by Thule ambassadors, more than 40 of whom were at the event, including surfing legend Garrett McNamara with his wife Nicole and children, legendary mountain guide Apa Sherpa or freestyle snowboarder and architect, Maria Kuzma. A special guest was an alpine skiing legend, Ingemar Stenmark - Thule's first-ever ambassador.
The latest products - including, among others, car child seats, car tents, roof racks or new series of bags - were also available for visitors from Poland. Among the more than 600 guests of the event from all over the world were dozens of journalists, the largest group of whom were just representatives of the Polish media, representing the editorial offices of Autoblog.pl, Auto-Swiat.pl, MagazynBike.pl, Chip.pl, National Geographic Traveller, Magazyn T3 and Rodzice.pl.
Fueled by darkness - gaming media event to celebrate the launch of WD_BLACK gaming drives
As part of a pan-European promotional tour for a new gaming drive from the world's largest storage manufacturer - Western Digital - we organized an event for Polish journalists and influencers from the gaming world. The goal was to present to these influencers the "hellish" speed and capabilities of the new device.
Effects
Among 25 editorswe hosted representatives of the biggest gaming departments and editorial offices: Komputer Świat, Benchmark, PurePC, Gram.pl and popular blogs Antyweb and Spidersweb. During the meeting we also arranged several tests of new products and inspired a series of reviews of WD_BLACK drives.
Thanks for a successful event Tabasco - 100% attendance so that's brilliant!
Event Description
We organized the premiere of new gaming drives in the form of a gaming event, which took place in the cult New Meta Bar in Warsaw. We have selected crème de la crème of Polish gaming scene and ... everyone accepted our invitation. The culmination of product presentation was a gaming tournament in Unreal Tournament with attractive prizes of new drives.
