We launch a new brand OM SYSTEM
We proudly represent OM Digital Solutions GmbH in the media and provide PR and marketing support for the new OM SYSTEM brand. It should be added that the company took over the heritage of Olympus Corporation and from now on the photographic, sound and observation equipment will be produced under the new banner - OM SYSTEM.
All new products, so far released under the Olympus brand, will be signed with the new name and logo OM SYSTEM. As a PR agency we are, among others, responsible for media distribution of the new logo and informing the customers about the change of visual identity. Please visit our new website https://www.omsystem.com
According to a statement from OM Digital Solutions, OM SYSTEM brand products will continue the Olympus brand philosophy and provide photography lovers with innovative solutions and exciting experiences connected with capturing a moment in a picture, so that technology does not destroy its atmosphere by its imperfection.
We are already pleased to confirm that the first interchangeable lens camera is under developmentwhich will be branded with the OM System logo. The new model will be compatible with the Micro Four Thirds system standard, and the manufacturer promises that it will take photography to the next level by using computational photography, among other things.
We will soon provide the media with more information about the new camera, as well as provide journalists and influencers with the first samples for testing and review.
We run, in close cooperation with OM Digital Solutions, business profiles of the company and brand in Social Media channels. We encourage photography fans to observe OM SYSTEM brand profile on Facebook i profile @olympus_poland on Instagramwhere we publish posts and Instastories about product launches, inform about shopping opportunities and promotions, and respond to fans' questions and needs. In connection with the rebranding and launch campaign of the new brand we are developing actions and attractions that we will publish on FB and Instagram.
A presentation of the new brand can be seen below
The guardian of the OM System brand and products in our agency is Alicia Papadopolus, which is the main channel for news related to OM Digital Solutions, and will be happy to answer journalists' questions about the transformation and rebranding as well as current and upcoming products.
Like leader with leader, or Western Digital with Potato
Western Digital is a leader in the segment of storage products for the most demanding users. The company's portfolio includes a brand dedicated to gamers - WD_BLACK are internal and external drives prepared for people playing on PCs, laptops and consoles. The collection is continuously growing and new drives are presented as a response to the dynamically changing world of gaming.
Recent months have been heated atmosphere by Sony - the manufacturer of the PS5 console, which announced that soon gamers around the world will be able to equip their device with an additional internal drive. This was important because the factory-installed drive had only 825 GB, which was enough to download in some cases only a few titles. After the announcement of the PS5 software update, it was reported that Mark Cerny (one of the main developers of the PS4 and PS5) recommends WD_BLACK SN850 NVMe SSD. The promotional campaign for this product in Poland was started by a well-known in the world of gamers Ziemniak, who prepared a complete guide on how to upgrade the console, mount an additional drive and ... play.
Western Digital has worked with Ziemniak before - this time it's a long-term cooperation, focused on the WD_BLACK brand and showing the capabilities of this series of drives. The materials will appear on Ziemniak's YT channel, as well as on his social media (as long as they work 😊) .
Tabasco supports Anker Innovations
Anker Innovations, owner of popular consumer electronics brands, has become a Tabasco customer as of September 2021: Anker, Soundcore, Nebula and Eufy. Tabasco will serve as the company's press office, provide media relations support and arrange product testing, among other things.
The Anker Innovations portfolio includes the highest quality products offered under the brands:
Anker - a global leader in the fast charging segment and in the development of products using new technologies in this field - such as GaN and its own PowerIQ smart chips. The brand's portfolio includes wireless chargers, portable chargers, car and wall chargers, as well as cables and hubs.
Soundcore - speakers and wireless headphones, both TWS and in-ear, with advanced active noise cancellation (ANC, on select models). Soundcore delivers sound to the masses - this includes LED speakers, such as the Flare and Rave models, and the popular TWS Liberty line of true wireless headphones, which have been validated and tuned by dozens of Grammy-winning engineers and artists.
Eufy - smart home solutions - from monitoring systems, household appliances (vacuum cleaners, scales) to smart doorbells and locks.
Nebula - Nebula represents a new and exciting class of smart portable and home projectors. This includes the popular Capsule line of projectors and Cosmos Max, the world's first 4K home theater with Dolby Digital 3D sound.
Among the tasks we will perform for the Polish branch of Anker Innovations there will be a full press service (support in preparing and distributing press materials), arranging tests and publications, marketing support and all other tasks connected with communication. As the portfolio of our new client is very rich, we will have an opportunity to cooperate with media from various segments - from IT, entertainment, sports and lifestyle, to specialized outdoor, sports and smart home media.
Western Digital to meet media during pandemic
The global situation related to COVID-19 forced many changes related to the work system, the possibility of organizing trade fairs, press conferences or meetings for the media. Company Western Digital annually organized meetings with journalists across Europe, during which it presented new products and technologies. When in mid-2020 it turned out that the home is our place of work and meetings (mainly virtual), we jointly decided not to give up organizing events, but only to move them to the virtual space.
Over the past year, we have organized 3 such meetings. The first was in November 2020 and was a virtual launch of the gaming drives in the series WD_BLACK. Journalists just before the start of the event received sweet gifts, identical T-shirts and even though we were not in the same place ... the great atmosphere made the pioneering online meeting extremely enjoyable. The presence of Ziemniak (one of the most popular Polish Youtubers specializing in games and hardware), the presence of 30 journalists and interesting products from the WD_BLACK sign made us remember this unusual (at that time) event for a long time.
Another virtual event was the Flash Perspective meeting, during which we connected from the TV studio to 26 Polish technology journaliststo present them the new brand in the Western Digital portfolio, novelties in the SSD segment, but also the direction of development of flash memory. During this meeting, we made sure that journalists had the opportunity to order snacks/meals for the duration of the meeting and received a gift with a premiere drive. It is worth noting that due to the global nature of the meeting, it was held at a rather unusual time (18:00 Polish time), but despite this, journalists did not disappoint us and once again we were able to enjoy almost full attendance.
The HDD ReImagine, a conference on the future of hard disk drives, was an extremely specialized meeting. Western Digital announced the use of its proprietary, premiere technology allowing to expand the capacity of HDDs to unbelievable heights. Of course, we were not disappointed with the journalists from Polish specialized, reseller, IT and hardware media.
Meetings with journalists or bloggers are for us part of our work, a great opportunity for conversation, analysis of the situation forces us to adapt to the prevailing conditions. And although we believe that maybe in autumn we will manage to organize the first face-to-face meeting from 2 years time, of course we have a plan B - a virtual event or its hybrid version. In other words, we are ready for any eventuality.
Olympus with Kinga Szkiert
Company Olympus Olympus has been supporting not only professional photographers and video makers for many years, but is also increasingly working with beginners. The group of influencers working with Olympus has recently been joined by Kinga Szkiert - Traveler and lifestyle blogger.
Every day Kinga prepares content - including photos - for her profile on Instagram, where she is currently followed by over 60,000 fans. His main focus is on taking interesting, engaging photos from the farthest corners of the world, but also of everyday chores or moments spent with her daughter.
Kinga has been using Olympus solutions for a few years now - early on it was the popular PEN camera, today it is one of the models from the OM-D system. In recent weeks Kinga has shared with her fans the advantages of using a modern camera, she presented some features of the model she uses, which are particularly useful in the work of an artist.
The action was combined with a promotion in the Olympus store for Kinga's followers, who could buy identical equipment that Kinga uses on a daily basis, as well as additional lenses which will allow them to develop their photography skills. The opportunity to purchase the equipment with Kinga's discount code was very popular. In the end, during the 4 days the Olympus store experienced a real siege and a test of the efficiency of the online ordering system. It is only worth mentioning that the following items were sold over 100 pieces cameras and lenses.
